I keep hearing all over the web that blogging is dead. Social media is taking over and there just is no place for self hosted blogs anymore.
Well, I can tell you at least one reason why that is false. You are here reading this. This is a blog post on a personal blog and now I’m here to tell you why blogging is not dead, again.
The reason other than you being here reading this, blogging is not dead because people have their own platform. You see social media only has the power it does because people continue to post their content to it. Social media platforms come and go but one thing has always remained, the personal blog. All social media has become is a spin off of a personal blog. Facebook is a juiced up blog that makes it very easy to find other people producing content and interact with it. Same with Twitter.
I know there’s a lot more to it than that but it’s still the basic idea. It’s all based around the individual’s content. So if people are protective of their content and get tired of the way others handle it, with their own personal self hosted blog they can control how content is handled. From there, content can be replicated onto different social media platforms as they choose.
Another argument out there is that Medium is taking over the blogging space and will be the death to personal hosted blogs. I know of some companies who have ditched their blogs on their own website and went strictly to Medium. The only problem is again, your content being seen relies on Medium and if they don’t like what you have up, they can take it down. If their servers go down, so does everyone’s content. You don’t own your content with them and you can’t do whatever you want with it like you can on your own blog.
If Medium decided to go out of business tomorrow what would you do? Espcially if your business relies on your blog there is no way I would leave my business and livelihood in the hands of another business. I don’t care how popular they are.
The bottom line is I’m not the only one who thinks like this and even if I am, once popularity drops off for any one social platform people will always end up coming back to their own platform. Blogging is not dead, don’t under estimate your blog. Like I said before use your blog as your home base and deploy your content out from there. Use the popularity of the social platforms to your advantage. Use those platforms to reach and find your audience, if the people really resonate with you they will follow you back to your blog.