The Internet viewing audience is rapidly making the shift to mobile. Most people browse online through a smartphone or a tablet or something that is a mixture of both. If you have a site that hasn’t been updated since 2012, you are probably due for an upgrade.
You see, before the introduction of mobile, sites were viewed on pretty standard screen sizes and pretty much looked the same on every computer. If you were an early adopter of smart phones then you probably know the pain of viewing a site that wasn’t mobile friendly with the entire site looking tiny on the phone then you had to zoom in to view then scroll right, left, up and down. Not very efficient.
That hassle loses customers who decide to wait until they can see it on a full size monitor or worse, just go onto a site that is mobile friendly. Bottom line, not having a responsive website losses customers.
Stats show more than 60 percent of your visitors will be on a mobile device When they come, you need to be ready for them.
Also as of April 2015 if your site is not mobile friendly it counts against you in your all-important Google ranking. A separate mobile site is double the maintenance and also suffers in you google ranking so that’s not an ideal solution either.
All of these issues can be avoided. It’s possible to make your current site mobile friendly with responsive pages, images and content.
But it needs to be well- designed. If creating a responsive site is worked in quickly with short cuts and fixes, it will be noticed…trust me.
Your site will take forever to load and take even longer on mobile because a lot of the quick fixes (enough to barely squeak by Google’s test) are browser dependent which means it requires the phone to do more work.
Even if the phone is the fastest on the market it’s still not as fast as the server hosting the site, so utilize that server and it’s power. Here’s how.
Make sure you’re using a framework such as bootstrap that gives your site a fluid grid layout (stacks horizontal containers vertically as the screen gets smaller.)
If you have very large images that are not necessary, have them removed once the recognized screen size drops below a certain size.
Now if you’re using WordPress most themes and some page builders will have this option but some do not. The reason for this is, smart phones and other cellular devices don’t always have the best of service and not everyone can be on wifi. Because of this bandwidth is slowed greatly and the few extra seconds of load time could mean having a customer and not having one.
To be successful online now this is a must, and you can’t just quick fix it. Quick fixes aren’t scalable and when the next big thing comes up it will cost you even more to get yet another quick fix that will be barely tolerable.
After all this is your business, you can’t afford shortcuts.
If you need help with responsive design or have questions, I’d be happy to help you find a solution, or give some advice. Click here.
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