This is a huge debate among people just getting started with online business. Should you use WordPress which a little bit more of a learning curve? Or use squarespace the quick and easy method just sign up for an account pay $50 a month and boom your on line. Well this argument has valid points from all sides and has the most typical answer in the book. It depends. Now when I say Squarespace I’m referring to all, all in one platforms that are like squarespace there are a ton of them out there, and in my opinion Squarespace is probably the best one. But I still side with WordPress a number of reasons which I’ll get into.
But first let’s go over the pros of using Squarespace. Companies like Squarespace are often talked down about because of how generic and limiting they are. But they serve a great purpose, they help aspiring entrepreneurs get their site up and running in no time. They do this extremely well. For the tune of about $50 a month you can have your business online by the time you go to bed tonight ready to take sales and be on your way to passive income dreamland. If only it were that easy.
Truth is a company like Squarespace get you online now, and when you’re just getting started that is the most important part just get out there and get going you can always beef up the site later or redesign later. But right there is the catch. With Squarespace or companies just like them you can’t customize much, if you need custom functionality to the site you’re really going to struggle with that. Not only that it’s hard to scale up like I said in the last lesson, you can’t just pick your site up and move it to a different host and keep everything exactly the same.
If Squarespace were to close it’s doors tomorrow, would you be out of business? I know I wouldn’t like to be under any type of company like that. Yes it’s an easy solution to get started and depending on what you need it maybe good forever but I could write a book on reasons not to go with one of these all in one companies. And if you start with one of these platforms like Squarespace redesigning later can be a struggle and making the switch over to a more robust platform like WordPress can seem more of a hazard to your business then a help. Not to mention the cost of paying someone to do it for you.
You can’t just download a backup of your site and re upload it somewhere else on another server. The only thing that you can take is the content itself. And that’s literally the words on the pages and images. Everything else will have to be redesigned and developed. But don’t get me wrong if you are just started out can’t afford to have someone set-up a WordPress site or don’t have the time and/or patience to set up WordPress and you need to get up and going by all means set up a Squarespace account get started, that’s the most important thing. A not so good website is 100x better than no website. But if you are now thinking of not using a premade web builder like Squarespace, lets go over some pros and cons of using WordPress.
Now I love WordPress and swear by it so I may sound a little biased but I do use WordPress for every single one of my sites. And here’s why. Unlike premade web builder platforms once WordPress is installed on my server it’s mine it belongs to me thanks to Open Source. It also means it’s free and you cannot turn around and sell it as is, just for a disclaimer. But once I own it, it’s mine I can pick it up and move it wherever I want when I want to. Now you do have to keep up with all your security updates, backups and all the typical maintenance things but there are many plugins that do this task with ease so no need to stress about that.
Which brings me to my next little bit, plugins. Plugins are an awesome thing, it gives you the user to get very specific functionality out of WordPress without typing one line of code. But with WordPress you can also do absolutely anything you want because you have the ability to write your own plugins that can do anything that you want your website to do. You can have it do custom integrations with other popular websites and pull in data that they put out. The possibilities are endless.
Now I know this could sound quite daunting to grasp and now you’re getting ready to do a search for Squarespace and be done with WordPress before you even get started. But Wait. WordPress can also be extremely easy to use and set-up. If you have had a bad experience with WordPress before it maybe because you had a theme that wasn’t exactly right for WordPress. The problem with themes is it’s such a low barrier to entry that anyone can submit themes. And by anyone I mean anyone can which means that people that don’t know what they’re doing can also submit them. Best way to avoid this going the premium theme route.
When it comes to themes you get what you pay for. You see WordPress by itself is very plain, the extensibility of it is what makes it so unique and superior. If you select easy to use themes (ones where a team of developers have spent lots of time making it easy to use for the user) You will have a great experience with WordPress.
The simple fact that I own my site when using WordPress is the main point of using a self hosted version of WordPress. The fact that I can at anytime pick up my site and move hosts, to where I can scale my site which usually means I’m scaling and expanding my business is always a plus.
And if you start with WordPress you can finish on WordPress. But there are viable reasons to not use WordPress, the main thing is getting out there. Getting started, whether you use WordPress or not just get out there and get started. Everything else will come together after that.
If you are struggling on what to use for your WordPress site take a look at my resources page for the resources that I use.